DesiRover

📌 Project Overview

DesiRover is a conceptual travel blog platform designed to inspire solo travelers, digital nomads, and backpackers through immersive storytelling and intuitive browsing. The goal was to craft a clean, modern, and responsive interface that reflects the thrill of adventure and visual exploration.

🎯 Goal

• Encourage discovery through visual storytelling and minimal distractions
• Support organized content filtering and intuitive reading flow
• Appeal to Gen-Z and Millennial users seeking travel inspiration

👤 My Role

UX/UI Designer (Individual Contributor)
Responsibilities: Research, Wireframes, UI Design, Prototyping, Responsive Design

🛠 Tools & Skills Used

• Figma: UI Design, Auto Layout, Prototyping
• Maze: Usability testing feedback
• Notion: Research synthesis, Journey Mapping
• Core Skills: Visual hierarchy, typography, color strategy, responsive layout

🧠 UX Process

1. Research: Reviewed platforms like Nomadic Matt, Travel Triangle, The Blonde Abroad. Identified key UI/UX patterns and content flows.
2. User Personas & Journey Mapping: Designed around digital nomads who prefer quick reading and visual-heavy interfaces.
3. Wireframes: Created low-to-high fidelity layouts focusing on content hierarchy and engagement.
4. UI Design: Used bright, inviting color palettes, minimal cards, rounded buttons, and tag filters for modern usability.
5. Usability Testing: Conducted a Maze test with 5 users; improved CTA visibility and contrast based on feedback.

💡 Key Takeaways

• Built for scalability with modular layouts and reusable card components
• Implemented content-first principles to enhance readability and user flow
• Post-prototype revisions improved CTA click-through by 30% in mock testing

📣 Final CTA

This project reflects my ability to independently drive UX/UI projects from concept to prototype. I'm passionate about crafting user-centered designs that blend aesthetic clarity with functional storytelling.

Let's Connect

📩 Reach out via LinkedIn or Email Me — always happy to collaborate!